As the Associate Director of Communication & Marketing Analytics, Allison strives to make data-driven decisions to enhance digital marketing effectiveness. A master at creating engaging content, Allison also serves as the marketing lead for various strategic initiatives such as fundraising campaigns and alumni engagement. When Allison isn't diving into data or establishing marketing plans, you can find her spending time with her husband, Ross, and Mini Goldendoodle, Rona.
Joining the UND Alumni Association & Foundation with experience in fan relations for the NHL’s Minnesota Wild, Allison enjoys working in a fast-paced environment that allows her to be energetic, forward-thinking and creative. She takes pride in nurturing relationships with her colleagues and the collaborative work that results.